Bachelor of Arts in International Marketing Management
Lugano, 스위스
기간
4 Years
언어
영어
속도
풀 타임
신청 마감
15 Jun 2025
가장 빠른 시작 날짜
15 Jan 2025
수업료
CHF 52,750 / per year *
연구 형식
캠퍼스에서
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
입학
갤러리
과정
MBA, MSc, MA 프로그램과 같은 대학원 기회 외에도 국제 마케팅 관리 졸업생이 선택할 수 있는 직업 경로에는 회사 내 다양한 역할(브랜드 관리자, 디지털 마케팅 관리자, 연구 관리자, 광고 및 커뮤니케이션 관리자)이 포함됩니다. 산업.
Foundation Courses (15 Credits)
- 버스 115 재무회계
- BUS 135 비즈니스 시스템 소개
- BUS 136 글로벌 맥락에서의 마케팅
- MAT 201 통계개론
- POL 112 시장, 정책 및 관리
마케팅 요구사항(18학점)
- BUS 256 마케팅 조사 방법
- BUS 274 브랜드 매니지먼트
- BUS 285 통합 마케팅 커뮤니케이션
- BUS 342 그린마케팅과 CSR
- BUS 383 디지털 마케팅 및 웹 분석
- BUS 385 국제 마케팅에서의 소비자 행동
관리 요구 사항 (15학점)
- 버스 226 경영재정
- BUS 306 Quantitative Methods and Dynamic Forecasting
- BUS 353 전략경영이론
- BUS 397 데이터 마이닝(비즈니스 인텔리전스)
- BUS 410 조직행동과 리더십
Capstone Requirement (3 Credits)
- BUS 455 Global Strategic Management
Electives (6 Credits)
Two of the following:
- BUS 143 의사결정을 위한 행동과학
- BUS 145T 국경 없는 경영: 글로벌 세계의 국제 기업
- BUS 236T 영화 마케팅
- 버스 243 개인 금융
- BUS 3XX 모든 300레벨 비즈니스 코스
- BUS 4XX 모든 400레벨 비즈니스 코스
- COM 105 Introduction to Communication and Media Studies
- PSY 201 사회심리학
- SOC 100 Introduction to Sociology
프로그램 수업료
장학금 및 기금
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship