BSc 경영 관리 (마케팅)

이는 3년 풀타임 프로그램으로, 연간 120학점으로 구성됩니다. 경로에 관계없이 모든 학생은 최종 학위 분류에 포함되지 않는 공통 1학년을 수강합니다. 1학년 말에 경영학 학사(마케팅) 학위를 계속 취득하거나 다른 분야에 관심이 있는 경우 다른 경영학 프로그램 중 하나로 이동할 수 있습니다.

2학년과 3학년에서는 필수 모듈이 경로 선택에 따라 결정되지만 승인된 목록에서 선택 모듈을 선택하여 관심 분야에 맞게 학위를 맞춤화할 수도 있습니다.

The modules shown are an example of the typical curriculum and will be reviewed before the 2024/2025 academic year. The final modules will be published by September 2024.

Year One

Get to grips with the fundamentals of our universal business management first year.

인적 자원, 국제 경영, 물류 및 운영 Pathways 의 급우들과 함께 회계, 기술 및 경제를 포함한 학문을 소개합니다.

Core Modules for Year One

• Society and Economy
• Operations Management
• Introduction to Accounting
• Management: Theory and Evidence
• Marketing
• People in Organisations
• Technology and the Digital Age

Year Two

Combine theory and practice as your understanding of the basics grow.

현대 비즈니스 환경에 대한 포괄적인 이해를 구축하는 동시에 구매자 행동, 마케팅 조사 및 전략의 관행이 재무 성과 및 조직 행동과 어떻게 교차하는지 발견하게 됩니다.

다문화주의, 인적 자원 관리 및 물류 분야의 선택 모듈을 통해 전문 지식을 보완하세요.

Core Modules for Year Two

• Performance and Financial Management
• Buyer Behaviour
• Marketing Research
• Marketing and Strategy
• Managing People

Optional Modules for Year Two

• Purchasing and Supply Management
• Challenges in Managing and Leading Organizations
• Excellence in Managing Operations
• Logistics Networks
• Project Management
• Inferential Statistics, Statistical Modelling and Survey Methods
• Business, Government and Society
• Managing Multicultural Organisations
• Employment Relations
• International Management

Year Three

광고 및 마케팅 커뮤니케이션에서 현재 및 새로운 문제에 직면하면서 지식을 시험해보세요.

비즈니스 디자인, 서비스 및 문화 마케팅 모듈은 귀하의 직업 야망에 맞게 학위를 맞춤화할 수 있는 기회를 제공합니다.

Core Modules for Year Three

• Marketing Project
• Strategic Management

3학년을 위한 선택 모듈

• 아시아 경영 시스템
• Entrepreneurship and Business Start-Ups
• Critical Perspectives for Contemporary Managers
• 책임 있는 전략적 공급업체 관리
• 물류전략
• 디지털 시대의 물류
• 공급망 관리의 최신 동향
• 운영 분석 및 개선
• Digital Marketing
• 보상 이해 및 관리
• 나쁜 행동을 하는 사람들
• 레올리 부스네스 바흐
• Exploratory Data Analysis
• European Business Environment
• 경영과학 모델링
• 광고 및 마케팅 커뮤니케이션 관리
• Ethics and Morality of Business
• International Human Resource Management
• International Business
• Services Marketing
• Cultural Marketing
• Business Design
• Stori Pwy. Cyfathrebu Cymru
• Cyfiawnder Byd-eating

How Will I be Assessed?

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

What skills will I practise and develop?

The Learning Outcomes for this Programme describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you.

The Learning Outcomes for this Programme can be found below:

지식 및 이해:

On successful completion of the Programme you will be able to demonstrate:

• Understanding of the internal aspects of the structure, governance, functions and processes of organisations.
• An appreciation of the dynamic interaction between organisations and the social and economic business environment within which they operate.
• Knowledge of various processes, procedures and practices for the effective and responsible management of organisations.
• An appreciation of the importance to organisations of understanding and managing their markets.
• Understanding of how people interact within organisations and how they can be led, managed and developed.
• Knowledge of different systems and processes for the effective management of operations within and between organisations.
• Awareness of appropriate policies and strategies to meet stakeholder interests, manage risk and maximise achievement of strategic objectives.
• An appreciation of how organisations can create social as well as economic improvement.
• 마케팅 전략가가 사용할 수 있는 운영 마케팅 시스템의 범위에 대한 지식입니다.
• 마케팅 활동을 뒷받침하고 알리는 고객 행동에 대한 이해.
• 마케팅의 역동적인 역할과 가치, 그리고 다양한 시장과 부문에서 변화하는 패러다임에 대한 이해.

Intellectual Skills

On successful completion of the Programme you will be able to demonstrate:

• Critical capacity to analyse, evaluate and synthesise information.
• Ability to solve problems.
• Competence in exhibiting balanced and informed critical arguments.
• Capability to apply relevant theories and approaches to practice.

Professional Practical Skills

On successful completion of the Programme you will be able to demonstrate:

• Skills in People Management.
• An ability to use research to take an evidence-based approach to management.
• Commercial acumen.
• Innovation, creativity and enterprise.
• 마케팅 과제를 식별하고 이론을 기반으로 실무에 적용할 수 있는 솔루션을 공식화하는 능력.
• 마케팅 조사, 문제 공식화 및 결과 해석 능력.
• 제안된 마케팅 솔루션을 마케팅 청중에게 전달하는 능력.

Transferable/Key Skills

On successful completion of the Programme you will be able to demonstrate:

• Effective self-management and a propensity for personal development.
• An ability to communicate effectively through a variety of media, and to both specialist and non-specialist audiences.
• A capacity to exercise cooperation skills and work effectively with others.

We are committed to helping you achieve your professional ambitions, and providing you with the skills, curiosity and confidence to make your mark in a competitive job market. Whether you have a clear idea of what you’d like to do after university or no idea at all, we have the tools and support to guide you.

Our graduates go on to a range of industries and professions including banking and finance management, logistics and supply chain management, UK Government and Civil Service, and data analysis.

Within the Business School, we have a dedicated Careers Centre offering bespoke business-specific support, including industry placements, internships, work experience and insights.

You’ll benefit from career consultations, interview and CV writing workshops, industry-specific events specialist psychometric assessment and broad skills training.

Graduate Careers

• Accountant
• Business Analyst
• Economist
• HR Manager
• Lecturer
• Marketing Executive
• Production Manager
• Stockbroker